Apartment Photography Cost: What to Budget in 2026
Apartment photography cost typically ranges from $550 to $5000+ per building, depending on property size, location, deliverables, and photographer expertise. Since 2008, Show My Property has photographed thousands of multifamily properties across every major US market. We’ve seen how apartment photography cost structures vary—and how understanding these variables helps marketing directors allocate budgets effectively. Here’s…
Hotel Social Media Content: What to Post (Besides Room Pics)
Let’s Be Honest… Scrolling through endless photos of hotel beds gets boring fast. Yes, your sheets are crisp. Yes, the pillows are fluffy. But is that really what makes someone book a stay? (Spoiler: nope). Hotel social media content works best when it shows personality, not just property. Guests want to feel what it’s like…
Why Hotel Social Media Marketing Matters in November
Fall is one of the most important seasons for hotel marketing. Guests are scrolling for cozy getaways, holiday trips, and Thanksgiving travel deals — and your hotel’s social media feed is often the first place they’ll look. Keeping your content fresh and engaging helps you stand out, attract more bookings, and create memorable guest experiences….
Using Video in Hotel Marketing: Where to Share for Maximum Bookings
When hotels invest in professional video content, the biggest mistake they often make is not using it to its full potential. Shooting a beautiful video is only the first step — to get the highest return on investment, hotels need to strategically deploy it across multiple marketing channels. Here’s how you should be using video…
5 Types of Video in Hotel Marketing Every Hotel Needs
5 Types of Video in Hotel Marketing Every Hotel Needs Travelers today are booking with their eyes first. A guest scrolling through endless listings will stop when they see a hotel come to life on screen. That’s the power of video in hotel marketing: it shows not just what a property looks like, but what…
The Psychology of Video in Hotel Marketing
Why Hotels Can’t Rely on Photos Alone When travelers browse hotels online, they’re making decisions based on emotion just as much as logic. Photos are important, but static images only show a glimpse of your property. Video, on the other hand, creates an immersive experience that lets potential guests imagine themselves already there. That’s why…
31 Days of Social Media Spells: October Content Ideas for Property Marketing
Fall is one of the most important seasons for property marketing, with prospects scrolling for their next home while cozying up indoors. The last thing you want is for your community’s feed to turn into a ghost town 👻. That’s why we’ve created this ultimate October content calendar: 31 creative social media ideas tailored for…
Frightfully Effective: Renderings That Bring Future Spaces to Life
A brand-new property without residents can feel a little… eerie. Empty hallways, unfinished amenities, and vacant common areas often resemble ghost towns more than vibrant communities. But in lease-up marketing, waiting for completion before showcasing your property is a costly mistake. That’s where multifamily renderings come in. With photorealistic visuals, you can showcase your future…
From Haunted Houses to Happy Homes: Why Virtual Tours Are a Fall Must
Haunted houses may be fun in October, but your community should never give off that vibe. First impressions matter — and if your property feels dark, outdated, or inaccessible, prospects may run faster than if they’d seen a ghost. This fall, multifamily virtual tours are the secret weapon for turning “haunted house” first impressions into…